Strength:1. export market, debuted at number 1 in the world.2. the broad market and potential.3. Annual output grew4. the rich, diverse products.Weaknesses1. cultivation techniques are limited, no remedy for the pest situation.2. The scale of the production of the individual households.3. Not yet investing in processing after harvest to improve quality, product.4. Yet in getting the market supply and demand, no specific plan (selling when, how many sold, how much reserve, ..)5. Subject to the influence of the intermediate merchantOpportunities1. increasing consumption demand2. Pepper Prices are rising3. World pepper supply still limited4. traditional American markets always wide the doorThreats1. quality requirements stringent product2. Subject to the competing cause of strong exports such as India, Indonesia.3. Consumers are more concerned about the production process of environment-friendly
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