The disagreement about the culture is one of the causes of fatigue and reduced labor productivity in the enterprise. A multinational company wants to succeed, you must first understand and adapt to the local culture. To limit dissent internally cultural enterprises and external stakeholders, multinational enterprises must be aware of all the cultural aspects while conducting operations in foreign investment.
For example, Americans often slang in communication capacity, while the Japanese are not like to talk straight to the point, as they say, "will discuss the issue later" means school would never talk about it again . The disagreement about the communication originates different narrative about values, habits, style, views on punctuality in work.
Cultural awareness is a key factor for multinational companies in today's global market. With a good understanding of local culture will help businesses reach customers effectively, getting support from stakeholders, sustainable development and attracting resources from environmental quality. In an organization, to understand the values, habits, style, the expectations of the members will be the key to success to help build a sense of teamwork, reduce conflict and improve bad labor productivity .
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