However, if a company wants to have a successful advertising campaign, the company will have to spend a huge amounts of their budget to pay for a large number of times the banner is displayed in the Network . The size of a banner usually 6 times a stamp and file size is about 10 KB, so it is difficult to be able to make sound and picture larger and effective as on television. Besides, if you use too many images, movement and sound in banner ads will make the time to download this banner down longer and this will prevent the rest of the Web page appears. This will make customers lose patience and leave the Web site before it is completely out. All this has limited the introduction of a message, photo or sound intriguing as well as forcing advertisers to come up just short messages but also very creative. That indeed is not always an easy thing
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