Môi trường vĩ mô bao gồm các yếu tố bên ngoài tổ chức, doanh nghiệp có tác động đến hoạt động marketing cũng như toàn bộ môi trường kinh doanh của doanh nghiệp . Và do đó nó ảnh hưởng đến tất cả các yếu tố thuộc môi trường marketing vi mô
Macro environment includes the elements outside the Organization, the business impact of marketing activities as well as the entire business environment of business. And so it affects all the elements in the marketing of micro-environment
Macro environment including factors outside of the organization, business activities have an impact on the entire marketing and business environment of the enterprise. And so it affects all elements of micro-marketing environment
The macro environment, including external factors, is the enterprise marketing activities and the entire business environment. Therefore, it affects all elements of the micro marketing environment