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Social Networking
We define social networking as the execution of any Web 2.0 activity, such as blogging or having a presence in a social network. It also includes all activities conducted in social networks.
Enterprise Social Networks Business-oriented social networks can be public, such as LinkedIn.com. As such, they are owned and managed by an independent company. Another type of business-oriented social network is private, owned by corporations, and operated inside
them. These are known as enterprise social networks (e.g., My Starbucks Idea). These can be directed toward customers and/ or company employees.
Example: A Customer-Oriented Enterprise Social Network Carnival Cruise Line sponsors a social networking site (carnival.com/funville) to attract cruise fans. Visitors use the site to exchange opinions, organize groups for trips, and much more. It cost the company $300,000 to set up the site, but the initial cost was covered by increased business within a year.
Social Commerce
Social commerce (SC), also known as social business, refers to e-commerce transactions delivered via social media. Social commerce is considered a subset of e-commerce by some. More specifically, it is a combination of e-commerce, e-marketing, the supporting technologies, and social media content

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