A. General introduction 1. Summary of milk company VINAMILK . Measured by sales and output, Vinamilk is the leading dairy producer in Vietnam. Vinamilk products categories include: product is milk powder milk and water; value-added products such as milk, yoghurt and yoghurt drinks, ice cream and cheese. Vinamilk gives the market a portfolio of products, flavours and packaging specification has many options for.According to Euromonitor, Vinamilk is the leading dairy producer in Vietnam. From the beginning of its operation in 1976, the company has built a broad distribution system for Vietnam and have leverage to introduce new products such as soy milk, juice, bottled water and coffee for market.The majority of products the company offers to the market under the brand "Vinamilk", this brand was voted as a "famous brand" and one of the 100 most powerful brands group led by the Ministry of trade in 2006. Vinamilk was also chosen in the "Top 10 Vietnam high quality Goods" from 1995 to 2007.The company focuses its business activities on the market are the strong growth in Vietnam which, according to Euromonitor's growth averaged 7.85% from 1997 to 2007. Most of the products are manufactured in nine plants with a total capacity of about 570,406 tons of milk per year. The company owns an extensive distribution network across the country, which is favorable to us products to large numbers of consumers.Company products are mainly consumed in Vietnam market and also export to foreign markets such as Australia, Cambodia, Iraq, the Philippines and the United States of America
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