About the test plan, the norms regarding revenue, profitability, rate of profit, the effective use of both capital growth. The company always reached about 100% of the revenue plan. Aware of the important role of Marketing activities, the company has to make the most of funds Marketing allows (7% of revenues) in order to expand the market, build the image of the company. This is also a reason for the increase in profit in two years by 2014, 2015 the company's decline.
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