Ed ManuscrService experience, introduced by Pine and Gilmore (1999) in their conceptulization ofthe ' experience economy ', is a fundamental concept in service-dominant logic (SD), and research onservice experience is growing rapidly (Olsson et al., 2012; Vargo and Lusch, 2008). Serviceexperience is in conjunction with a list of other social sciences disciplines, such as economics,Psychology, and management and marketing areas. Yet, there is growing consensus that the areaof service experience requires universally accepted definition that integrates differentperspectives (Klaus and Maklan, 2012; Volo, 2009).
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