Strengths: L'Oréal brand confidence is a leading cosmetic world. Today, L'Oréal focused thrive on "hair care, hair dye, cosmetics, skincare, perfume". L'Oréal express their richness, customer care capabilities abundance. make the difference compared to the other brands, in addition to the relationship with brands such as Cacharel, Garnier, Lancome and Maybelline. All customers can now see is that they will feel comfortable to spend large sums of money to use L'Oréal L'Oréal values for the higher the customer's wishes.
L ' oreal always continue to research and to create inner beauty. That was why they always bring the best to its customers. Even while in the competitive market in the field of beauty and cosmetics
They always put more attention on the act with their own activities. These activities, along with their operating equipment will create separation in the group. These groups included: the first parts for consumer products. including all of their range is distributed through large markets. L'Oréal products, and always put the quality criteria for maximum customer and to consumers. . As for professional hairdressing products are used in professional hair cut and also sold individually for customers through maintaining quality salon.
advertising strategy, it also plays an important role for the development Development of the Company
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