As Kotler said, the first step in the process is the company we have to understand the consumer, understand the needs and wishes of the customer. To do so, the first step we have to do is market research. After you get the information of the customer, we will manage that information to data can marketing and making customers happy."Human needs are felt states of deprivation." (Kotler & Armstrong, 2012: p. 6). Human needs is essential in life, we have the different necessities. We can see the ink levels through her essential Kotler's table as follows.
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