Want to take the strategic decision regarding product types, this requires every business must know the current situation for each product through indicators such as sales and profits calculated for a product, the characteristics of that product market..Based on the results obtained, businesses can decide whether to extend upwards, downwards or both sides for each type of product or not. If too long, it is difficult to manage and the customer feels take a long time just to test the product that they sometimes could not detect a difference between the products; However in contrast if too short, no business covers the market and do not make use of the available resources as reputation or production capacity, distribution channels, etc.Related to this issue, the administrator must make decisions such as the modernization of products, highlighting products or product types the filter to be able to stand firm in the market competition
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