This usually happens when the marketing department appreciated the strategic vision of the company in the future, the company put out too much information, the target for a plan, so it makes their employees will feel pressured, confused and misleading easily in the plan. Moreover, with a plan for a long time, employees of Coca-Cola will become disoriented, lose motivation and interest in work. The plan too far future will cause a negative impact on the market because the beverage is not easy to predict the future accurately and to be based on many different factors. Coca-Cola should have a detailed plan, clearly articulated to employees feel understandably, companies must calculate the time in the staff plan to implement easily.
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