Beverage market in Vietnam is extremely diverse and rich with many types of products, especially products carbonated beverage. Due to the hot climate Vietnam should demand beverage of great people. Manufacturers are constantly created a new product contributes to enriching the beverage market which is always exciting. Only the fizzy energy drinks that characterized the two products have been highly preferred that we want to study: Sting of Pepsi Strawberry Strawberry Number 1 and THP Group. After a period of competitive products on the market, consumers have been preferable? Why consumers prefer this product over other products are the same whether it is energy drinks fizzy strawberry flavor? What difference does excel have helped this product to prevail over other products on the market? Prices decide how to choice of consumer products?
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