Today, customers can get special brand of products is the most important thing companies. But to differentiate the customer receives a brand, but also happy and love with the brand that is a very difficult thing.
This report is made to apply the knowledge that we have learned in the process brand management to analyze the brand equity and how to build a strong brand equity in real life. to help students understand what they have learned in brand management, lecturers has asked us to do branding reports for companies that have weak brand image building or wrong. We have a little bit of research and search Despite the limited liability company Collagen Vietnam. The objective for the result: Build brand equity successfully Collagen Vietnam
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