macro environment refers to all the major social forces, and it also affects the environment. It is also the force affect the company and the organization. managers cannot control these factors in business. in the future the evaluation and management of the macro-environment has become so important to manage (Kozlinskis, Vulfs, 2008). the factors affecting the macro environment is called PESTEL. the factors are: political, economic, social, technological, environmental and legal.
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