Needs beauty in life increasingly necessary for men and women not only so these products for hairdressing, cosmetics, fragrances, skin care and hair is growing. One of them is the beauty industry. This day, for people not only need to please women but men also are very interested. The diverse beauty products to meet every need, therefore, beauty industry is indispensable in modern life like now. Until
2005, Vietnam joined the World Trade Organization WTO, now has full participation of regional activities in particular and the world in general. This brings many opportunities and great challenges for more than 500 enterprises producing cosmetics Vietnam SMEs. Cosmetics producer in Vietnam is very diverse in type and number. The industry currently producing material is poor and fragmented, cosmetics production capacity in the country today can only meet 50% of demand. Cosmetics manufacturers in Vietnam are exporting to some markets, such as Bangladesh, Pakistan, Laos, Cambodia, Singapore ... is very limited.
Implementing the policy of the Government in Directive No. 24 / CT-TTg dated 17.09.2012 on strengthening the campaign "The priority for Vietnam Vietnam," the last time domestic cosmetic producers increasingly dominate the market, gradually replacing imported cosmetics, contributing in no small part to confirm the quality of cosmetics and cosmetic chemistry capabilities Vietnam. Businesses invest in more modern equipment to meet production requirements and intense competition on price in the market, especially with imported cosmetics belong to countries with a strong industrial development. But to make the changes permanent cosmetic habits and occupy Vietnam confidence we, requires the active participation of the media system, to gradually change habits and create confidence people Consumers
The positive response and synchronization of the components of society is extremely important factor ensuring the use of cosmetics under the motto "The priority for Vietnam Vietnam", this policy helps come to life and sustainable development, changing habits like using imported cosmetics.
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