However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. (35) _ _ _ _ _ _ _ _, we are easily influenced by the people around us. There is nothing (36) _ _ _ _ _ _ _ _ _ _ _ with this. It is probably a smarter way to make decisions than (37) _ _ _ _ _ _ _ _ on only our own opinions. But it does make life hard for companies. They have long understood that groups of friends and relatives tend to buy the same products, but understanding the reasons has been tricky. It is because they are so similar with (38) _ _ _ _ _ _ _ to how much money they make and what television ads they watch that they independently (39) _ _ _ _ _ _ _ _ at the same decision? Or do they copy one another, perhaps (40) _ _ _ _ _ _ envy or perhaps because they have shared information about the products? Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person抯 ten nearest neighbours bought a car, the chances that that person would buy a car of the same brand during the next week and a half (41) _ _ _ _ _ _ _ _ _ _ by 86 per cent. The researchers argued that it was not just a (42) _ _ _ _ _ _ _ _ _ of envy. Used cars seemed to attract neighbours even more than new cars. This suggested that people were not trying to (43) _ _ _ _ _ _ _ up with their neighbours, they were keen to learn from them. Since used cars are less reliable, a recommendation of one can (44) _ _ _ _ _ _ _ _ influence a buying decision. Question 35: a. What抯 more B. Instead Of C. Unlike D. In place Question 36: a. wrong B. C. silly bad D. daft Question 37: a. basing B. C. D. supposing trusting relying Question 38: a. connection B. C. D. relation regard concern Question 39: a. reach b. come C. D. get arrive Question 40: a. for B. as to c. out of D. about Question 41: a. boosted B. C. D. enlarged rose lifted Question 42: a. thing B. point C. D. matter fact Question 43: a. keep B. C. to stay hold D. follow Question 44: a. fiercely B. C. D. firmly strongly intensely
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