Marketing imposes very strong beliefs and way of life of the consumer. Thus, business people looking to satisfy the needs of consumers, the desire to create products and services with prices that consumers can pay.The scope of use of very extensive marketing, marketing related to various fields such as: formation of prices, reserves, packaging, branding, operations and sales management, credit, transport, social responsibility, the choice of retail, consumer analysis, wholesale, retail operations , reviews and buyer's options industry, advertising, social relationships, marketing research, planning and product warranty.
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