Cocacola is the manufacturer of beverage World No. 1. The company started operations in Vietnam in February 1994. The most famous product and the most popular of the company are: Coca-Cola carbonated.Currently in the Vietnam market, cocacola has plenty of alternative production such as mineral water, beer, tea, coffee, juices ... to reduce pressure from the replace and enhance competitiveness, cocacola has made product diversification strategy. Particularly for carbonated products, in addition to the Coca-Cola classic, the company has studied the production of Coca-Cola light Coca-Cola zero and for dieters. The company also produces other products such as Fanta, Sprite, Dasani, .... Product diversification combined with the huge investment in marketing, will be very hard for the replacement product manufacturers compete with cocacola
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