One of the successes of the previous stages in the RIM which is the structure of the group. Often a company will not have to two CEOS, while RIM has he Lazaridis focused on technical, product management and supply chain, also said Balsillie then look after the sales, finance and other things that help businesses operate. In a long time, the two CEOS have collaborated in extreme food ideas with each other. Lazaridis and Balsillie and make the phone, sell them.But what also has two sides. When that BlackBerry become a company with annual sales exceeding 20 billion milestone, this structure makes making the decision the core becomes more difficult, the Division of responsibility is also more complicated. That meant that RIM lags. James Moorman, an analyst from the company S & P Capital IQ Equity Research, commented that "They (RIM) is always slower than the market, and they always defer the launches. This is the combination of the miscalculation in the rate at which the consumer market will change ".
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