4. The flow of information
The information flow management of the company is quite good on the relevant information such as pricing information, goods or assistance ... Whenever there is information exchange, public Company information will be sent directly to each distributor by mail, fax. However, the company lacks the depth information, general information, such as information about your target market, information on competitors ... Or if you have information on the market is mainly concentrated in the figures Agents of the system via the output of the company, sales, product sales pace. Job forecasting, analysis is conducted in general terms have not been using mathematical tools, statistical analysis. Thus the work of predicting market changes cu direction of product categories was not good. This new flow is interested in the key markets when the reduced market demand or the annual customer conference, the information between the members of the channel is not updated and inaccurate.
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