Founded in 1960 by Shintaro Tsuji, Sanrio company earned $ 6.5 billion from selling business license retail chains, with 50,000 products and 15,000 stores, was sixth among the top leading brands There Sanrio world's stock of up to 33% this year in Tokyo. Christine Yano - Professor of Anthropology from the University of Hawaii, USA, and is the author of a book about Hello Kitty, said. "By implementing the response and adjustment to suit different tastes market - that is genius marketing strategy "
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