Heineken tập trung vào nhóm khách hàng là doanh nhân, nhân viên văn phòng, những người có thu nhập khá. Theo đó, mức giá của Heineken là khá cao so với mặt bằng chung
Heineken focused on groups of customers are entrepreneurs, Office staff, who are earning quite. Accordingly, the price of Heineken is quite high compared to common ground
Heineken focus on customer groups as businessmen, office workers, people with good incomes. Accordingly, the price of Heineken is relatively high compared to the average
HeineKen focused on group customers are business people, administrative personnel, these people's income is. In HeineKen, the price is quite high, compared with the conventional face