Personal feelings
The financial study of emotions (emotional finance)-a narrow field of behavioral finance has proved the feelings of individuals that influence investment decisions. First of all, the feelings will create for each individual has a different assessment of the risk and uncertainty. Ricaciardi (2008) [90] for that, While risks can do is measurable, but the uncertainty cannot be identified, measured and cannot yet be known. Shefrin's research (2002) [100] and Lee (2006) [78] also demonstrated the relationship between emotion and price inertia (momentum), emotional excitement in the unconscious itself has a motive. My personal feelings are fueled by information, examples of good information to provoke the emotions such as excitement or fun while bad information provoked anxiety and stress. Usually the market response to the delay in setting the effects created from bad information.
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