Imperial Tobacco Group is located at the center of the line of vertical integration. The company focuses on the production of tobacco, and harvest the tobacco growers is an important supply source. The initial investment for the manufacture of cigarettes (machines to dry and mix tobacco) is quite high. In addition, the strategic alliance between tobacco growers and cigarette manufacturers also are controlled by the manufacturer. Through the Alliance, the small scale tobacco growers receive technical assistance and financial and from Imperial and corporate subsidies for tobacco growers. Imperial Tobacco's current strategy is the production and distribution of tobacco products with supply from the tobacco growers. then sell the finished products to the "intermediate" consists of distributors, wholesale, government agencies and retailers in different regions of the world. These products will then run along the distribution channel to the end consumers.
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