Social class: basically, all human societies are social stratification. The social stratification may take the form of a caste system, is the system by which the members of the different class all along sticking together in the role, and does not change from this class to another class. And is determined by combination of factors: occupation, income, education, wealth and other factors. In life, people can still rise to a higher social class, or all of a lower class. The social classes have preferences about different products and brands in areas such as clothing, home furnishings, entertainment and transportation. People who do need marketing research interest because of social class belonging to a social class tend to demonstrate relatively similar manners, including shopping behaviour.
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