: People preferred to consume the products of good quality, unique designs và người tiêu sẽ trung thành với thương hiệu nếu như họ có nhiều sản phẩm để lựa chọn hay nhận được nhiều lợi ít từ các sản phẩm
: People preferred to consume the products of good quality, unique designs and will brand loyal if they have many products to choose from or get much less benefit from the products
: People preferred to consume the products of good quality, unique designs, and customers will be loyal to the brand if they have many products to choose from or received little benefit from the product