Personal PowerMany of the most comp

Personal Power
Many of the most competent and productive chip designers at Intel have power, but they aren’t managers and have no formal power. What they have is personal power, which comes from an individual’s unique characteristics. There are two bases of personal power: expertise and the respect and admiration of others.

Expert Power Expert power is influence wielded as a result of expertise, special skill, or knowledge. As jobs become more specialized, we become increasingly dependent on experts to achieve goals. It is generally acknowledged that physi- cians have expertise and hence expert power: Most of us follow our doctor’s advice. Computer specialists, tax accountants, economists, industrial psycholo- gists, and other specialists wield power as a result of their expertise.

Referent Power Referent power is based on identification with a person who has desirable resources or personal traits. If I like, respect, and admire you, you can exercise power over me because I want to please you.
Referent power develops out of admiration of another and a desire to be like that person. It helps explain, for instance, why celebrities are paid millions of dollars to endorse products in commercials. Marketing research shows people such as LeBron James and Tom Brady have the power to influence your choice of athletic shoes and credit cards. With a little practice, you and I could probably deliver as smooth a sales pitch as these celebrities, but the buying public doesn’t identify with you and me. Some people who are not in formal leadership posi- tions nonetheless have referent power and exert influence over others because of their charismatic dynamism, likability, and emotional effects on us.

Kết quả (Anh) 1:

Personal PowerMany of the most competent and productive chip designers at Intel have power, but they aren't managers and have no formal power. What they have is personal power, which comes from an individual's unique characteristics. There are two bases of personal power: expertise and the respect and admiration of others.Expert Power Expert power is wielded influence as a result of expertise, special skill, or knowledge. As jobs become more specialized, we become increasingly dependent on experts to achieve goals. It is generally acknowledged that physi-cians have expertise and hence expert power: Most of us follow our doctor's advice. Computer specialists, tax accountants, economists, industrial psycholo-gists, and other specialists wield power as a result of their expertise.Referent Power Referent power is based on identification with a person who has desirable resources or personal traits. If I like, respect, and admire you, you can exercise power over me because I want to please you.Referent power develops out of admiration of another and a desire to be like that person. It helps explain, for instance, why celebrities are paid millions of dollars to endorse products in commercials. Marketing research shows people such as LeBron James and Tom Brady have the power to influence your choice of athletic shoes and credit cards. With a little practice, you and I could probably deliver as smooth a sales pitch as these celebrities, but the buying public doesn’t identify with you and me. Some people who are not in formal leadership posi- tions nonetheless have referent power and exert influence over others because of their charismatic dynamism, likability, and emotional effects on us.