Opportunities that KFC has been popular psychology that is west and continuous style change in diet taste of youth. Also KFC has built its brand around the world, they will rely on it that easily build market and number of customers earn by marketing campaigns and consistent so has experience on many countries.
As part of KFC advantage when entering Vietnam it was an agricultural country to a major component contributing to their brand is chicken and Vietnam is a country with a stable supply of chicken made for the price and the variation in types of items are not too high as well as an advantage for long-term development in Vietnam for KFC.
KFC has changed fast food market of Vietnam as well as lifestyle and activity the habit of using the dish instead of the traditional fast. The ability to provide food for consumption Vietnam market, addressing the needs of young people eating and help farmers to consume a large number of cattle in order to promote economic development in order to create demand supply the fast food market and generate major advance in the direction of a company leader in supply chain fast food throughout Vietnam.
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