3Trong the current globalization trend, the risk of cultural assimilation in no small way. To avoid the world turned into a cultural entity, each person, each ethnic all need to preserve and promote the rich culture of ethnic identity "immersing" rather than "dissolved. Corporate culture is the intangible assets of each business. In a market economy, the building of enterprise culture is becoming necessary and meet no less difficult. Any organization would also have to have a new school culture conservation. So the building of corporate culture is the first thing that every business needs to. Many people when reviews of businesses still attach great importance to the market, organization, personnel, structure. However, the deep awareness of the value of the business should be about the so-called rating: vision, mission and core values of the business.
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