customer value is a whole set of benefits that customers get when they own the product or service. It results when the value difference that customers receive compared to the costs that customers spent to buy the product or service. it also depends on the experience of each customer.
For example, when a shopper at FPT shop, they receive the support and assistance enthusiastically and fun of the sales staff, alongside that they buy quality products in line with depreciation it spent to buy it, then it is the value that customers receive.
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