people living in HCMc have the need to use fresh vegetables, but only about 6% of the total number of people wishing to use vegetables daily. The main reason why the consumption of fresh vegetables in HCMc low as customer confidence in the product is low (Andrew, 2006). Therefore, the research model of this study, I will focus mainly on a few key elements makes the impact to consumers for fresh vegetables in the region HCMc. In addition to the factors listed above, those factors are included as is.
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