SUMMARY CHAPTER 2
Based on market analysis of Ho Chi Minh City, the difficulties can be seen revenue growth of the company has increased every year, this shows there has been a change positive and open up opportunities for the company in Ho Chi Minh City.
With the effort and the right strategic direction, Hung Cuong had some
positive results in the production business alone:
the Company has the right strategy for the products and prices: development of key products, added new products suited to the tastes and diverse needs of the market.
Whatever What industry is material, the company could not avoid problems:
- Product quality should improve.
- Price.
- The promotion strategy stronger mixture, and problems have given the company's website in operation but have not yet obtained the expected effect.
The marketing strategy has yet to develop the effect, while difficulties in implementation due to shortage marketing force
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