Since the 1970s in New Zealand kiwifruit growers started to boost production and export of this commodity, but at first they only operate a single, stable quality, inability to develop markets, 1997 , New Zealand kiwifruit industry has decided to take the same brand Zespri®Kiwifruit. Today marks kiwi Zespri®Kiwifruit "puts life Into Life" has become globally famous brands, members agreed classification criteria of products, overall quality standards, the same transport to reduce costs and packaged together at a workshop in Brussels with one common brand. Zespri®Kiwifruit with about 3,000 member farms kiwi is a model agricultural associations achieve sustainable development beneficial for all members.
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