Marketing formed very early, developed gradually with the development of commodity exchanges. There are many definitions of marketing as:
- According to the Royal Institute Marketing (CIM), the Marketing is the process of governance identify, anticipate and meet customer needs effectively and beneficial.
- According to the association American Marketing (AMA), the Marketing is the process of planning and implementation of innovation, pricing, promotion and distribution of ideas, goods and services to create exchanges and meet the objectives of individuals and organizations.
- The father of the goal Philip Kotler Marketing said, "Marketing is the process businesses create value for customers and build strong relationships with customers to achieve value from the the reaction of customers. "
Generally speaking there are many concepts Marketing however we can divide into two categories that represent the traditional concept and modern concepts.
- The traditional concept: Includes activities business production relating to the direction of flow of products from the manufacturer to the consumer in an optimal way.
- Modern Myth: A functional management company in terms of organization and management of the entire operations manufacturing business, from the discovery and variable purchasing power of consumers into real demand for a specific product, to the transfer of the product to
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