Promotion comprising 4 tools, also called the promotion mix or promotional tools:* Advertising-Advertising:The ad is the work convey information about products/services (product/service description, uses, benefits of product/service, how to buy products/services, manufacturer, etc.). The work related to advertising are:Select the ad type: mass advertising or personal salesman.Design of advertising messagesSelect advertising media: press, Internet, Email, phone, TV, Radio, direct customer encounter
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