The Creative Process: Brainstorming

The Creative Process: Brainstorming a Campaign
Total: 2 hours

Case study: UnionPay, a credit card company

I. The Big Question (5 min)
A. What is advertising creativity, and what does it take to deliver that for ourselves and our clients?
II. Creativity Exercise (10 min)
A. [Interactive Question] Who thinks they are creative?
B. Art activity
III. Cannes Lions Festival Winner (10 min)
A. Show 1-2 videos of creative campaigns
IV. Creative Process - Brainstorming for a Campaign (5 min)
A. 5 min theory about Ideation - how to come up with ideas
B. 7 Rules of Brainstorming
1. Ai will bring sign
V. Present Case Study: UnionPay (10 min)
A. Introduce company, their goals, and their previous campaign
B. Branding
VI. Brainstorm UnionPay 2017 Campaign (1 hour)
A. 15 minutes for “User-research”
1. Asking each other, discussion about wh
B. 5 minutes for “Individual research”
C. 20 minutes for group facilitated brainstorm
D. 20 minutes for team brainstorm
E. 10 minutes synthesis
VII. Present & Pitch Campaign Ideas (20 min)
VIII. Wrap up, if necessary

Kết quả (Anh) 1:

The Creative Process: Brainstorming a Campaign Total time: 2 hoursCase study: UnionPay, a credit card company I. The Big Question (5 min)A. What is advertising their creativity, and what does it take to deliver that for ourselves and our clients?II. Their Creativity Exercise (10 min) A. [Interactive Question] Who thinks they are creative? B. the Art activity III. the Cannes Lions Festival Winner (10 min)A. Show 1-2 videos of creative campaignsIV. the Creative Process-Brainstorming for a Campaign (5 min)A. 5 min theory about Ideation-how to come up with ideas B. the 7 Rules of Brainstorming 1. who will bring signV. Present Case Study: UnionPay (10 min)A. Introduce company, their goals, and their previous campaignB. Branding VI. Brainstorm UnionPay 2017 Campaign (1 hour)A. 15 minutes for "User-research"1. Asking each other, discussion about whB. the 5 minutes for "Individual research" C. 20 minutes for group facilitated brainstorm D. 20 minutes for team brainstorm E. 10 minutes synthesisVII. The Present Campaign Pitch & Ideas (20 min)VIII. Wrap up, if necessary

Kết quả (Anh) 2:

The Creative Process: Brainstorming a Campaign
Total: 2 hours

Case study: UnionPay, a credit card company

I. The Big Question (5 min)
A. What is advertising creativity, and what does it take to deliver for Ourselves and our clients có?
II. Creativity Exercise (10 min)
A. [Interactive Question] Who thinks chúng creative?
B. Art activity
III. Cannes Lions Festival Winner (10 min)
A. Show videos of creative campaigns 1-2
IV. Creative Process - Brainstorming for a Campaign (5 min)
A. 5 min theory about ideation - how to come up with ideas
B. 7 Rules of Brainstorming
1. Who Will bring sign
V. Present Case Study: UnionPay (10 min)
A. Introduce company, ask for their goals, and ask for their previous campaign
B. Branding
VI. UnionPay Brainstorm Campaign 2017 (1 hour)
A. 15 minutes for the "User-research"
1. Asking each other, discussion about wh
B. 5 minutes for "Individual research"
C. Facilitated brainstorm 20 minutes for group
D. 20 minutes for the team brainstormed
E. 10 minutes synthesis
VII. Present & Pitch Ideas Campaign (20 min)
VIII. Wrap up, IF NECESSARY