in Vietnam, the motorcycle is one of the means of transport and the most popular, in a family with five people, at least three people have owned motorcycles. especially in recent years, the car market was strong growth in the number of consumption, production, design and technological innovation and are dominant in the market, especially in hCM city and the capital Hanoi. Therefore, the well-known manufacturers such as Yamaha, Honda, suzuki, sym ... are competing fiercely in order to sustain and develop market share in Vietnam. therefore, the manufacturer and dealer to know what factors influence the decision of consumers old car in preparation for product strategy, pricing strategy as well as marketing strategy to capture smoking consumers choose their products.
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