To attract customers as well as increase sales in Vietnam today, breadtalk has applied to differentiate products and services. Breadtalk has maintained the development of quality products to compete with domestic opponents as well as in the world. In addition bt also launched the product line to match the income, the habit as well as the needs of the client; BT has the lines of products such as bread, dry cake, cake, cake slice. Cake slice and cake are two of the same product line, however, slice cake sold each slice with a lower price to serve the cake, when customers want to try multiple types, or just want to eat less; also cake sold at a higher price, people usually buy cake for a party, birthday, etc. Besides, the services are provided by breadtak, they trained professional staff, and those facilities that meet the needs of customers, because the bakery is usually less extra professional service can also provide the facilities. Therefore distinguish the products as well as giúa services to breadtalk to approach clients easy as well as increase their sales.
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