Some brands have built their brands effectively using radio advertising. A typical example is the Motel 6 (hostel number 6 for driving) is the hostel system capable of receiving disponible America and No. 6 represents 6 USD / night. When making losses, who account for 67% reservation, Motel has conducted advertising campaigns by radio with a comedy show 60 seconds of Tom bodett. The program ends with an impressive statement: "We will take the light for you". By advertising by radio, who made the reservation up to 73%.
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