Mr. Nguyen Hoang Sinh (2013) specify the advertising at the point of sale by the manufacturer increase will boost sales of the brands, retailers, revenue from which increased by, trailed by the retail market growth. Mr. Nguyen Thanh Tan (2010) have also confirmed the ads bring more benefit for retailers is shown by the amount customers buy more products, resulting in increased retailers sales. As such, quality advertising at point of sale as well as helps assist retailers sales, thereby pushing the merchandise from distributors to the market.
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