Steven Chang, Vice President of the communication solutions of Tencent does not mask the deployment plan marketing model based on the data, especially model lookalike danced to utilise available resources, have upgraded the marketing strategy for the brand. This model has been implemented very successfully by the rivals such as Facebook and Google. Therefore, through the partnership with the global agency like Publicis, Tencent is implementing strategies similar to Facebook is done-it is advertising and market access ' educational ' them of the opportunity of Tencent can bring through his copious data sources.
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