because of the rugged terrain of vietnam and the hot, humid weather. Ford had to research the market thoroughly to make the appropriate products. Most important is the reasonable price. Each year the company made a new version of each different vehicle lines. Depending on the needs of each client, will have the corresponding to the demand. For example, the new Ford recently launched Ford Focus 2016. The fashion customer segment is young and especially women. Foucs with youthful designs, colorful and compact. The features in the car and drive for the data provided by the modern sense of convenience and safety when driving. The price shall correspond to the modern car and that price is in line with the company's target segment.
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