Objective of the study is to identify factors affecting distribution activity for Supplementary Food at Dong-A Pharmaceutical Trading Co., Ltd, Danang branch. This study is analyzed based on 50 surveys a sample from online retailers. Original research model proposal 5 factors of order processing, delivery, advertising, trade promotion and customer care as independent variables. After running data with SPSS 16.0 software, the results showed that there are 3 factors including delivery, advertising and trade promotion have covariates relations with distribution activity and get statistically significant. In which, the delivery is the strongest factor impact on distribution activities; followed by is advertising and trade promotion.
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