After determining what is the target segment, companies need a strategic marketing plan for their market. First, Adam Store can use the Internet as a powerful tool to turn their brand name into their male clients. This plan is not only convenient but also very cheap with the high speed of the promotion. Using the Internet is one of the best ways to introduce the company's products to the society with a lot of effects (strategy Undifferential). Second, the appeal of Adam Store also comes from advertising their videos and huge amount of money they spend on it. Therefore, investing in advertising is a good way for companies to introduce products. To get more attraction from customers, the company can pay for the popular idol that has a strong influence on the young by their fashion trends (Strategic Focus). That's a big advantage to the company, if they can combine the two ways of marketing like Facebook or video clips on the Internet. Furthermore, if the company can open new stores in the area and different potential, more and more people know the name of their brand and customers can become Adam Store. However, this strategy will be very costly and time-consuming high. Therefore, instead of opening more stores and more, they can create new trends of services that have not borrowed vest appeared on Vietnamese clothing market (differentiation strategy).
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