SWOT is the acronym for the term signature Strengths (strength), Weaknesses (Weak point), Opportunities (opportunity) and Threats (challenges). In the last year decades 60, TWENTIETH century, Professor Edmund p. Learned, c. Roland Christiansen, Kenneth Andrew and William d. Guth of the University of San Francisco has launched SWOT analysis method in Business Policy: Text and Cases (Homewood, IL, Irwin, 1969). Until the 1980s, the Council developed the Union General SWOT ứngdụng for analysis and planning of work doing his conscientiously.
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