2. Investments based on reputation in the securities, should remember the principle: "Reputation is nothing, the profit is worth noting, also movement of cash is the most important." Do not buy shares of a company companies just because you like the name of this company. Felix Meschke researchers found every time general manager of a company on CNBC television, the company's shares rose 1.65% on average for that day and a few days later, the stock price will drop to the old level. this proves that many people buy stocks just because they are affected by the company's image on television. Another study shows that investors expect high returns from the industry they have feelings. To avoid this mistake, should be based on objective financial analysis and not based on emotional decisions when investing.
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