Next in the second part, I will mention the pricing strategy. The adjusted prices have a huge influence on marketing strategy and depends on the price elasticity of the product. Often it will have good impact on the demand and sales. Marketers need to set a price that fit with the other elements of the marketing mix. When valuation, marketers must be aware of customer opinion about the product. There are two basic pricing strategy is: with refined strategy of market prices, the market launch of the product, many companies developed the initial decision rates high in order not to attract opponents and create the image is gourmet products. with a pricing strategy to penetrate the market, other than the refined strategy of market prices, the other companies decided to lower the initial price to penetrate the market, gaining market share and lure large customers
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