The next step to test the discovery factor (EFA):
Testing the suitability of the model
of the relationship Bartlett Inspection of the observed variables.
Based on the standards Eigenvalu (Eigenvalu> 1, the retention model), the Results showed that 6 groups of factors are drawn. Cumulative percent said this factor group 6 will explain 58.5% of the data variability. And the results are satisfactory.
Include factor group is named as follows:
1. The attitude and style of service
and campus 2. Position
3. Price
4. Customer Service
5. Habits and consumer preferences
6-Image
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