In 2014, the Government has enacted a law prohibiting advertising of milk products for children under age 2, and applies the promotion as a gift, free trial, ... this Act was considered the strong hand for companies manufacturing and importing dairy products for the targeted consumers. Some brands are faced with the situation that is Alpha Dielac step1 Vinamilk, Meiji (imported from Japan), Aptamil (imported from England). It is believed that from the time that the law publishing, sales volume of the company has decreased significantly.
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